Behind every successful business is a good brand. Something recognisable and trustworthy. Something which ensures customer loyalty, satisfaction and retention. It's about innovation and separating your business from the rest. But it's also about the protection of your ideas and hard work: your intellectual property. Without the right protection behind your brand, you leave it vulnerable to infringement, or even theft.
With over 150 free seminars, over 200 exhibitors and completely free entry, if you are starting in business you HAVE to visit us.
Gary Townley
Intellectual Property Office Business Events Manager.
Dave Hopkins
Intellectual Property Office Business Events Manager.
Our experts from the Intellectual Property Office will explain the importance of branding and protection. By the time you leave this workshop, you will know the difference between patents, trademarks and copyrights, and which ones apply to different areas of your business.
- The importance of branding
- Forming ideas for your business
- How to innovate and distinguish your business
- Why Intellectual Property matters
- The difference between patents, copyrights and trademarks
- How to find value in your business
- How to apply for protection
